Slovenian roots · worldwide collaborations
Deeply personal wines
Bottles with a human story, not just a place name.
Personavitae brand
The person of a life
Persona Vitae in Latin means “the person of a life.”
It names one human life made concrete: a someone, with a place, a craft, and a grape that belong to them. Someone you can taste: their story, their place, their grape. Wine true to the place and the winemaker: authentic, low intervention.
These are bottles worth keeping: wine tied to a person, a place and a local grape. Sašo looks for winemakers he truly clicks with, people whose craft and way of living he trusts, and they make wine together. Wine he wants to drink.
Wine with a human story. Made by people who share a story. Wine that turns Sašo and the winemaker into friends.
The first bottle
Šipon 55
Sašo loves wine. He likes to explore, to taste, to find something new. For a long time he wanted a bottle of his own. That bottle is Šipon 55: a white single-variety wine for his 55th birthday, from Prlekija.
His maternal grandfather and grandmother grew up in the same village there, about twenty kilometres from the vineyard. That bottle is personal in the literal sense.
Šipon is the local grape name for Furmint.
One vineyard at Kog. Very ripe fruit, spontaneous fermentation, part in a twenty-five-year-old oak barrel and part in steel. Five hundred and fifty-five bottles.
Personavitae wines begin there, then open to winemakers elsewhere in the world, always on the same terms. A real click. A human story. A place and a grape that belong together.
Details about Šipon 55
In practice
What “deeply personal” means
- A true human story on every bottle Starting with Sašo’s, then each winemaker’s.
- Partnership only where the click is real Belief in the wines, the craft, and the life behind them.
- High quality, low or no intervention Hands light on the wine.
- Place and local grape shown honestly Not erased for a style trend.
- Worldwide collaborations, Slovenian roots Where the people are, with where this started.
- Warm and human Never corporate. Never self-help.
Who it’s for
People who choose wine the way they choose company.
For people who choose with care. Who want a face behind the bottle, a real place, a grape that belongs there. Drinkers at their own table, hosts who mean the gesture, gift-givers who would rather give a story than a status.
What’s next
Follow the first bottle
Personavitae is a private passion project, at its beginning. Šipon 55 is the first wine; others will follow, with other winemakers, in other places.